A Journey in Digital Innovation

From Ghana, to Canada and now in St. Louis, this is a story of using technology to bridge divides and empower communities.

Present Role: Driving Strategic Impact

Associate Director, Advancement Communications Projects, Washington University in St. Louis

June 2024 – Present

  • Oversight and Leadership: Managing over 40 projects monthly across digital, print, and publication media, ensuring alignment with institutional priorities.
  • Innovation and Efficiency: Spearheading process improvements that enhance team collaboration and streamline communication across 500+ advancement staff.
  • Storytelling with Purpose: Crafting narratives that align university priorities with audience engagement, driving deeper connections with stakeholders

Strategic Leadership & Digital Transformation

Vice President, Business Development, Onward Media Group

October 2022 – April 2024

  • Digital Transformation Strategies: Led the integration of AI tools, CMS platforms, and analytics to enhance storytelling and streamline client engagement.
  • Change Management: Supported clients in adapting to digital initiatives, tracking KPIs, and iterating based on user feedback.
  • Collaboration: Managed diverse teams, fostering cross-functional partnerships to deliver tailored, impactful solutions

Creative Business Development Manager, Neruda Arts

March 2022 – February 2023

  • Audience Growth: Boosted attendance at the Kultrun World Music Festival by 400%, achieving record-breaking participation.
  • Sponsorship Success: Secured a 300% increase in corporate sponsors within four months through strategic outreach.
  • Digital Strategy: Implemented a new website, artist database, and video marketing campaigns to amplify visibility

Transforming Digital Ecosystems

Technical Infrastructure Millwright & Marketing Lead, YYC Growers & Distributors

September 2020 – January 2022

  • E-Commerce Success: Developed and deployed Shopify systems, doubling revenue during holiday sales.
  • Innovative Team Models: Championed decentralized (teal) team structures to enhance collaboration and productivity.
  • Sustained Operations: Designed and executed marketing strategies to support consistent sales growth

Scaling Creative Solutions

Marketing Manager, Digital & Creative Strategy, D1Zi Digital

May 2018 – August 2020

  • Leadership Excellence: Led a team of 18+, achieving recognition as a Platinum Marketing Agency in 2019.
  • Digital Transformation: Transitioned Alternatives Journal from print to digital, launching ENV Media, a youth-focused platform employing 15 individuals.
  • Stakeholder Management: Collaborated with universities, city officials, and nonprofits to drive impactful community initiatives

Foundational Projects & Growth

Student Support Clerk, International Office, Conestoga College

October 2017 – April 2018

  • Diversity-Centric Events: Designed multicultural events catering to diverse student populations, winning the International Student Service Award.
  • Volunteer Management: Coordinated a growing team of student volunteers, fostering engagement and inclusivity

Project Coordinator, RentAir Ghana

July 2015 – January 2017

  • Brand Development: Built the company’s digital identity, including website and social media platforms.
  • Community Engagement: Led CSR initiatives, making air travel more accessible while fostering local partnerships

Early Vision and Entrepreneurial Spirit

Student Entrepreneur, Kwame Nkrumah University of Science & Technology

2013 – 2017

  • Tourism Innovation: Introduced hydroflight to Ghana, boosting tourist participation in water sports by 100% at Aqua Safari Resort and training 15 staff in commercial watersports management.
  • Leadership in Education: Served as a Teaching Assistant for National Service requirement in Ghana, mentoring over 200 students in Political Thought and Foreign Policy at Kwame Nkrumah University of Science & Technology.