A Journey in Digital Innovation
From Ghana, to Canada and now in St. Louis, this is a story of using technology to bridge divides and empower communities.
Present Role: Driving Strategic Impact
Associate Director, Advancement Communications Projects, Washington University in St. Louis
June 2024 – Present
- Oversight and Leadership: Managing over 40 projects monthly across digital, print, and publication media, ensuring alignment with institutional priorities.
- Innovation and Efficiency: Spearheading process improvements that enhance team collaboration and streamline communication across 500+ advancement staff.
- Storytelling with Purpose: Crafting narratives that align university priorities with audience engagement, driving deeper connections with stakeholders
Strategic Leadership & Digital Transformation
Vice President, Business Development, Onward Media Group
October 2022 – April 2024
- Digital Transformation Strategies: Led the integration of AI tools, CMS platforms, and analytics to enhance storytelling and streamline client engagement.
- Change Management: Supported clients in adapting to digital initiatives, tracking KPIs, and iterating based on user feedback.
- Collaboration: Managed diverse teams, fostering cross-functional partnerships to deliver tailored, impactful solutions
Creative Business Development Manager, Neruda Arts
March 2022 – February 2023
- Audience Growth: Boosted attendance at the Kultrun World Music Festival by 400%, achieving record-breaking participation.
- Sponsorship Success: Secured a 300% increase in corporate sponsors within four months through strategic outreach.
- Digital Strategy: Implemented a new website, artist database, and video marketing campaigns to amplify visibility
Transforming Digital Ecosystems
Technical Infrastructure Millwright & Marketing Lead, YYC Growers & Distributors
September 2020 – January 2022
- E-Commerce Success: Developed and deployed Shopify systems, doubling revenue during holiday sales.
- Innovative Team Models: Championed decentralized (teal) team structures to enhance collaboration and productivity.
- Sustained Operations: Designed and executed marketing strategies to support consistent sales growth
Scaling Creative Solutions
Marketing Manager, Digital & Creative Strategy, D1Zi Digital
May 2018 – August 2020
- Leadership Excellence: Led a team of 18+, achieving recognition as a Platinum Marketing Agency in 2019.
- Digital Transformation: Transitioned Alternatives Journal from print to digital, launching ENV Media, a youth-focused platform employing 15 individuals.
- Stakeholder Management: Collaborated with universities, city officials, and nonprofits to drive impactful community initiatives
Foundational Projects & Growth
Student Support Clerk, International Office, Conestoga College
October 2017 – April 2018
- Diversity-Centric Events: Designed multicultural events catering to diverse student populations, winning the International Student Service Award.
- Volunteer Management: Coordinated a growing team of student volunteers, fostering engagement and inclusivity
Project Coordinator, RentAir Ghana
July 2015 – January 2017
- Brand Development: Built the company’s digital identity, including website and social media platforms.
- Community Engagement: Led CSR initiatives, making air travel more accessible while fostering local partnerships
Early Vision and Entrepreneurial Spirit
Student Entrepreneur, Kwame Nkrumah University of Science & Technology
2013 – 2017
- Tourism Innovation: Introduced hydroflight to Ghana, boosting tourist participation in water sports by 100% at Aqua Safari Resort and training 15 staff in commercial watersports management.
- Leadership in Education: Served as a Teaching Assistant for National Service requirement in Ghana, mentoring over 200 students in Political Thought and Foreign Policy at Kwame Nkrumah University of Science & Technology.